Expert analysis on investing in a private company. (rsgrome)

Richard S. Grome 4577 Blue Spruce Lane Marietta, Georgia 30062-6314 Office 770-642-6307 rsgrome@yahoo.com Career: Heritage Group, LLC (10/2003 - present) Marietta, Georgia Position: Owner I consult for medical equipment companies in business development and administration, company financial planning, strategic marketing and sales, and customer finance. I appraise medical equipment for leasing companies. And, I am available to consult for medical institutions in equipment acquisition, project management, and legal and financial partnership structuring. Elekta, Inc. (01/1988 – 10/2003) Norcross, Georgia Positions Held: • President (and Board Member), Gamma Knife Ventures, Inc. (08/1992 – 10/2003), I developed and wrote the business plan for Gamma Knife Ventures, and created this wholly owned subsidiary of Elekta Holdings US, Inc. • Vice President Financial Services, Elekta, Inc. (08/2000 – 10/2003) Responsible for customer finance and acted as a liaison between Elekta and the financial community as it related to customer finance • Vice President, National Accounts and Financial Services, Elekta, Inc. (08/2000 - 02/2003) I headed up the development of Elekta’s National Accounts program. • Chief Operating Officer, GK Financing, LLC (10/1995 – 10/1998). GK Financing provided the Leksell Gamma Knife to end user hospitals on a fee-per-procedure basis. • President (and Board Member), Elekta Instruments, Inc. (04/1989 - 05/1992). I ran Elekta administratively for marketing, sales, and service in North and South America. • Vice President, Sales and Marketing, Elekta Instruments, Inc. (01/1988 - 04/1989). I was the first sales representative hired by Elekta responsible for sales and marketing of the Leksell Gamma Knife in North and South America. Elekta, Inc. is the US sales, service and marketing company; the Swedish parent company manufactures neurosurgical and radiation therapy medical equipment. Shock Waves Inc. (08/1996 – 10/2002) Marietta, Georgia Positions Held: • 48% Owner of Shock Waves Inc. (08/1996 – 10/2002) • Board of Directors, Shock Waves Inc. (11/1996 – 03/2001) • President and Treasurer, Shock Waves Inc. (11/1996 – 7/1998) • Secretary and Treasurer, Shock Waves Inc. (7/1998 – 3/2001) Shock Waves Inc. was a veterinary research and development company. It was the pioneer of shock wave therapy in equine veterinary medicine. Dornier Medical Systems, Inc. (10/1985 - 01/1988) Marietta, Georgia Position Held: Regional Sales Manager I was initially responsible for 8 Southeastern States. When I left Dornier I was responsible for representatives covering 26 States. Dornier Medical Systems the US sales, marketing and service company for Dornier Medical Systems GmbH, developer and manufacturer of the first kidney lithotripter. Siemens Medical Systems, Inc (10/1978 - 10/1985) Cincinnati, Ohio Positions Held: • Therapy Product Specialist, Zone 2 (10/1981 - 10/1985) o Highest number of Linear Accelerators sold 4 year in a row of all Therapy Product Specialists. • Sales Representative (10/1978 - 10/1981) Siemens Medical Systems is the US sales, marketing and service company for Siemens Medical Systems GmbH manufacturer of diagnostic radiology and radiation therapy equipment. International Experience: I have traveled in 25 different countries and have conducted business negotiations in the: United States, Canada, Mexico, England, Germany, Switzerland, Denmark, Sweden, Philippines, Argentina, Brazil, Peru, Venezuela, and India. Education: California Lutheran University Will receive MBA (in Financial Planning) May, 2008 University of Cincinnati Masters Degree, Radiation Science Thomas More College Bachelor of Arts, Biology (Pre-Med) Presentations and Publications: • Publication, “Marketing High Tech Equipment Direct to the Patient”, (small 250-400 word insert in news letter), Spring 2006, The MarkeTech Group Minute, Sacramento, CA. • Publication, “IGT, a Business Viewpoint”, (small 250-400 word insert in news letter), Spring 2005, page 2, The MarkeTech Group Minute, Sacramento, CA. • Presentation, “ MEG Business Case”, August 21, 2004, for 4D NeuroImaging Clinical MEG User’s Group Meeting, New York, NY. • Presentation, “Why Hospitals’ Buy the Leksell Gamma Knife” and “Who is Buying the Leksell Gamma Knife”, to Analysts and Investors at Elekta’s Capital Markets Day, April 10, 2002, during American Association of Neurosurgeons Society Meeting. • Presentation Book, “Elekta, Providing Precise Solutions”, for the Federation of American Hospitals Conference, April 1-4, 2001, Washington DC. • Guest Lecturer, Tulane University, Department of Health Systems Management, School of Public Health and Tropical Medicine, Graduate School, “Nature of the Deal”, (3 hours) October 11, 2000. • Presentation to the Nuclear Regulatory Commission, Region 3, “Gamma Knife History and Overview”, presented at Lancaster General Hospital, Lancaster, PA. • Presentation of “Elekta AB Experience on Investing in the Philippines”, “Round Table Discussion,” to Swedish Trade Council, Stockholm, April 22, 1998. • “Quality Assurance for Gamma Knives”, Acknowledgement of Contribution and member of the medical community expert peer review team to the report prepared for U.S. Nuclear Regulatory Commission by Lawrence Livermore National Laboratory, September 1995. • “Relative Risk Analysis in Regulating the Use of Radiation-Emitting Medical Devices”, Acknowledgement of Contribution to report prepared for U.S. Nuclear Regulatory Commission by Lawrence Livermore National Laboratory, September 1995.

My articles

Answer these three compelling questions before considering an investment in a private company. By Richard S. Grome

Friday, February 22, 2008

It is all about risk and reward. Understand the amount of risk you are taking relative to the reward that you might ...
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