The Most Dangerous Three-Letter Word on Wall Street
Wednesday, October 31, 2007 | Dylan JovineIn the past decade alone, it's been responsible for more financial ruin than 1,000 subprime debacles put together.
It's so devastating that most of its victims don't even see it coming until it's far too late.
No matter how hard you try - or how clever you think you are - unless you're on the lookout, this silent killer ALWAYS gets you in the end.
What am I talking about? I'm talking about the most dangerous three-letter word in finance - EGO.
And when the history books are written on this sad ending to the Stan O'Neal chapter in Merrill Lynch's (SYM: MER) history, it's going to all come down to the word EGO.
Stan, ego is the only thing I can think of that made you do the WORST TWO THINGS YOU CAN EVER DO AT A WALL STREET BROKERAGE FIRM:
1) You thought you were clever enough to understand the risks (ego) you were taking in the subprime market (but in reality you chased the housing market higher like a 20-year old newly married rookie, and you know it) and;
2) You were so afraid of looking like a fool (ego) that you REALLY played yourself by asking (begging, rather, from what I hear) Wachovia (SYM: WB) to buy Merrill Lynch.
Yup, your own ego blinded you to the fact that Merrill Lynch is NOT Goldman Sachs (SYM: GS) and never will be.
By surrounding yourself with "Yes-men", you perverted the exact same Goldman culture of meritocracy that you were trying to copy.
But even worse than that - far worse in my book - is that your pride (ego) made you get on your hands and knees and beg Wachovia to buy you to cover up your $8.4 Billion or so loss.
And from my point of view, that's disgusting.
How dare you take a proud firm - a proud culture - like Merrill Lynch and approach Wachovia (SYM: WB) like that?
I know you didn't grow up on Wall Street, but I heard you grew up in a rough and tumble neighborhood on the streets - you should have known better than to get on your knees like that.
So in an effort to try to hide your mistake, you put one of the proudest names on Wall Street - MERRILL LYNCH - on its knees in front of the entire world to see.
On Wall Street, that doesn't just mean you should get fired - you should pay a far steeper penalty.
Now, I'm not saying that everything you did at Merrill Lynch was bad. We both know better than that.
You did a great job making "Mother Merrill" more efficient. We all know that Daniel Tully's vision of "Mother Merrill" is as outdated as he is.
And your move to buy a 49% stake in Blackrock was as clever as any move made on Wall Street in recent years.
But your ego really blinded you to the fact that you could not re-make Merrill in Goldman's image. You should know by now that Goldman has an honest risk-analysis CULTURE built from the ground up over years and years and years.
And yet you tried to copy that culture by surrounding yourself with a bunch "Yes-men"? You must have thought you were just smarter than the average bear (ego).
Now, Mr. O'Neal, I'm going to give you a piece of advice because I'm quite sure you'll land on your feet. I can speak to this subject with some authority because I have some DIRECT experience on this one:
When you're putting your capital at risk - as you did with the subprime debacle - the worst person on earth you can have answering questions for you is a "Yes-man".
You need somebody who is brutally honest, and who has lived through SEVERAL market cycles, sitting on your trading desk trading your money.
Because there is one rule you have on Wall Street if you don't want to wake up one morning and find out that you violated your NET CAPITAL requirements because of some stupid decision: NO SURPRISES!
"Yes-men" are well-known for their inability to speak truth to power. And that AUTOMATICALLY DISQUALIFIES THEM FOR THE JOB, PERIOD.
Yes, when the history books are written on your chapter at Merrill Lynch, it will come down to one word - EGO.
I just hope that you take this lesson to heart and learn something good from it.
Speaking from my own experience, looking in the mirror and pondering my own EGO-based mistakes was among the hardest life-long journeys I ever had to begin. (It took me about two years to even get my courage up enough to START looking in the mirror!)
But I'm a lot better off for it, and you will be, too, if you ever get a chance to manage a broker-dealer ever again (which may be difficult, given that stupid Wachovia move you made, but who knows - memories are very short on Wall Street).
Good Luck With the Mirror,
Dylan Jovine
Battle-Hardened Street Scrapper from Queens and Life-Long Wall Street Veteran
PS -- To all you investors out there, the same lesson applies: if you are so blinded by your ego that you won't admit your mistakes, you will never get better at your job. LOOK IN THE MIRROR, MY PRETTIES - IT'S THE ONLY WAY TO REAL LONG-TERM SUCCESS!
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Dylan Jovine
Contributing Editor
The Tycoon Report


