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Why you should avoid this (very popular) stock like the plague

Tuesday, January 29, 2008 | Chris Rowe

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I look at both the fundamental and the technical picture when considering stocks to take either bullish or bearish positions in.  Today we'll talk technical analysis to which I tend to attribute more weight since most of my positions are based on the intermediate trend.

Last week Apple (Symbol AAPL) reported their fiscal first quarter results that CEO Steve Jobs called their "best quarter ever with the highest revenue and earnings in Apple’s history". 

Quoted from Apple's website: They posted "revenue of $9.6 billion and net quarterly profit of $1.58 billion, or $1.76 per diluted share. These results compare to revenue of $7.1 billion and net quarterly profit of $1 billion, or $1.14 per diluted share, in the year-ago quarter. Gross margin was 34.7 percent, up from 31.2 percent in the year-ago quarter. International sales accounted for 45 percent of the quarter’s revenue."

This is awesome... for Apple!  Listen to this:

“Apple’s revenue grew 35 percent year-over-year to $9.6 billion, an increase of almost $2.5 billion over the previous December quarter’s record-breaking results.” 

SUPER!!!

What does that mean to people who want to buy the stock at the right time?  Nothing.  We were hearing great news about Apple in late October when I wrote the article titled "3 Winning Stocks... To Avoid!" Click here to read it.

Apple traded down almost 20% since then. 

There are technical reasons to wait for the right time to buy the stock just as there were when I wrote that article.  Let's first look at the 2 year daily chart below.  I drew the long-term trend line from the July 2006 low.  This is the trend line that Apple bulls would have liked to have seen the stock find some support.  The fact that it didn't find that support was a huge negative, and, because the trend line was broken, many institutions won't touch this stock until it proves that it can break some resistance levels.  (Hint: the stock will most likely run into resistance at the same blue line below.



Let's zoom in to the 1-year chart. One big reason to avoid buying this stock near 200 was the price volume action leading up to that point.  You can see that as the stock made the last run the volume decreased significantly as the stock's price increased.  This is a major sign of weakness. 

I drew (in red) an intermediate trend line which was not considered to be as potent as the long-term trend line (above in blue, and below in green) but it was still an important potential support level.  Obviously it was broken (around $178.00) and as you can see, after it was broken, it acted as resistance in the following week (right around the same time that we saw the MACD sell signal which is circled in red).  If Apple was ready to start flexing its muscles, it should have done so at the (green) long-term trend line which happened to also coincide with the horizontal support level of $150.00 which was established in mid-November, but that didn't happen.



So the stock is looking weak here.  That doesn't mean it can't trade higher however.  That's a completely different story.  Just because a stock should trade higher is NOT a reason to buy it.  Please re-read that last sentence because it's not a typo.  One of the biggest (most expensive) mistakes people make is buying ONLY because they think a stock should go up.  But that's definitely not the right way to think about trading stocks. 

You want to only buy stocks that are showing strength, and are already in an up trend.  Let's look at the next chart which is a 6-month daily chart.  When Apple broke all of these major support levels, the stock "gapped" down creating what is known in eastern technical analysis as a "window".  This is a continuation pattern and since the trend is down, it's a hint that the down trend is more likely to continue than reverse higher.  Typically a window will be "closed" as the stock tends to retrace that "gap" (highlighted in red).  But that shaded area tends to act as resistance (in a downtrend).




If that window is closed (or the gap is filled) and the stock continues higher past $150.00 then it's a strong sign that you'll see a reversal higher and the down trend is broken.  If that happens, the reversal sign is MUCH more potent if it happens with at least twice the average daily volume and the stock must close above $150.00 as opposed to just making the daily high above that level.

The stock may still move higher to close the window, and the typical 50% retracement of the recent 30 point drop would bring the stock up near $145.00 which would be a typical window closing.  Don't chase it!  I know it's tempting after watching it drop 70 points.  It's just not a good buy until it proves it has the strength to charge higher again.  Never buy a stock unless the odds weigh heavily in your favor. If you keep your standards high, you'll make lots of money in this market.

I'll keep you posted on this one!


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“Profit from the Trend”

Chris Rowe
Chief Investment Officer
The Trend Rider


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16 Comments

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  1. Sally (1 year ago) Is this Spam?

    jester,

    You think like I do. I bought 100 shares of Apple early (about $40/share), it split 4-to-1, and I have since sold 200 of my 400 shares at a price of over $125/share (I sold before the $200 top, but, as my parents say, "bears and bulls make money, pigs don't"). My current 200 shares, now at about $165/share, are essentially without cost. No decision yet as to when or whether to sell, but I do think Apple makes great products, so for now I'll stay.
  2. Becky (1 year ago) Is this Spam?

    Hi, You sent me an Email on investing in Gold. I have sent you an Email on this before. The Email said I only had till March I donot recall the day please Email me back with that article. THank You for your responce.



    Becky Peter
  3. Normand B (1 year ago) Is this Spam?

    Thanks a lot Chris!Reading your advice about AAPL is like a nice breeze to me: it came across the the ocean of daily info and was pollution-free. That has to be mentioned, rare as it is. How nice it would be if some one would dare to talk as clearly as that, but this time about Citigroup and Rosco. I could make my year in the coming weeks!
  4. sheila (1 year ago) Is this Spam?

    Good Morning Mr. Chris Rowe



    I enjoy and look forward to read every of your articles.



    I noticed that the APPLE chart is drawn on log scale but if drawn on arithematic scale the uptrend is still intact.



    Please advise on technical analysis using log and arithmatic scale.



    Thank you.



    Sheila Lee
  5. Charles (1 year ago) Is this Spam?

    Hopefully I will find the correct balance for proper trading
  6. Don L (1 year ago) Is this Spam?

    Chris,



    I love this kind of article! I get SOOO tired of reading articles about trading philosophy.



    Good job!



    Don Lytle
  7. Doug (1 year ago) Is this Spam?

    Interesting article. I did not buy the hype about AAPl, not because I was smart. It was lauded by a certain hi volume advisor. But I decided to forgo it-- it just wasn't the type of stock I was interested in. No yield was my thinking.
  8. jester112358 (1 year ago) Is this Spam?

    This is a good reason why trying to time entry and exit points from charts which only "predict" past behavior is so useless. If Chris had plotted the stock over the 1998-2008 period, this small drop would be barely visible. If he had ploted over a day period (using a 60 second moving average, say!) or some other selected interval any conclusion might be drawn. Humans see patterns even when they do not exist.



    You need a strong investment thesis to make decisions: Here's my thesis: Apple is in the position microsoft was in when IBM dominated personal computer in the late 80s. The superior research, management and innnovation demonstrated by apple during the last ten years as they've taken increasing share from Microsoft and their inferior products indicates a similar changing of the guard. Researach and knowlege of products and management quality should rule your investment strategy, not short term "guidence" from management. Apple management low balled next quarter results as they always do, this is the economic reason for the short term drop. Also underpromise and overdeliver. Only economic reasons, not the chart which is the effect not the cause matters! Don't confuse correlation with cause.



    The only economic reason to not buy apple at this price is the possibility of a recession. But this will bring down the entire market. So, if you believe the rate cuts and stimulus package will avert a recession (I do not since the problem of overleveraged debt is too serious): buy this dominant rule making company and don't worry if you paid a few dollars too much in 2008 when you look at its value in 10 years.



    Full disclosure: I've owned apple shares since 1998 and just recently sold my positions. My approximate gains were about 600% over this time period. If the latest drop was taken into account the gains were only 570%. Sort of puts things into perspective-doesn't it!



    Buy and Hold good companies: stop trading!
  9. Roy (1 year ago) Is this Spam?

    chriss, thanks for the graph knowledge. All of you at tycoon are owesome.I pay most of my attention to you and T THANKS
  10. Linnea (1 year ago) Is this Spam?

    Excellent article and very helpful to someone who has bought thinking, "It can't fall farther!" Believe me, it can... eBay comes to mind.

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