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How to Profit from Rampant Incompetence

Friday, January 23, 2009 | Ethan Roberts

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Last week a participant on Tickerhound.com made an extremely astute observation.  Basically he said that when you have a stock portfolio, you should treat it like a business, and you become the CEO of that business.  You will have some "employees" (aka stocks, ETFs, or mutual funds) that will perform well, but you may also have some "employees" who are under performing.  Under performing "employees" who show no sign of improvement should be "fired" (ie. sold), and replaced with "employees" who can do a better job.

Words of wisdom, for sure.

So this week, I intend to have a sit down meeting with my own portfolio, and a few of my "employees" are about to get pink slips.  The main one that comes to mind is General Electric (GE), which has been an "employee" of my company for quite awhile now, and has cost my "business" a fair amount of money.  I am not happy at all with GE's performance, and he is going to have to convince me why he should remain a member of my otherwise competent staff!



 
Speaking of competence, I believe that we are witnessing a huge decline in competence in American life today.  We have recently seen an incompetent government sell us down the economic river, while politicians grease their own campaigns with contributions from beleaguered companies like Fannie Mae and Freddie Mac.  CEOs from major financial corporations have performed poorly, then received millions in compensation when shown the door.  Stan O'Neal, former CEO of Merrill Lynch, reportedly received $161 million in stock, options, and retirement benefits in 2007, after being fired from his position.  Under his watch, Merrill Lynch reported their biggest quarterly loss in 93 years.



  Nice job, Stan...

It just seems like incompetence is everywhere today.  From the fast food restaurants that can't seem to get your order right, to the doctor's office that faxes confidential patient records to the wrong fax number (I actually have received these on my fax twice!), to the car manufacturers whose cars constantly get recalled, to the schools that let students who can't spell graduate, to the management of the Detroit Lions football team (who had an 0-16 record this year and haven't won a playoff game since 1992), incompetence is rampant, tolerated, and sometimes even rewarded!  Sometimes we even reward incompetence, such as lowering mortgage principal for people who can't pay their mortgages because they bought homes they couldn't afford!

We must demand better, from ourselves as well as others.

But we can also use incompetence to our advantage.  For example, look around your work environment.  See any incompetence among your colleagues?  You know who they are, the slackers, the lazy guy in the corner office, the woman who makes mistakes constantly, etc.

Sometimes it becomes infuriating because you feel like you are the only one who is actually working!  But the most important thing is to do your job and do it well.  Take the extra time to make sure that the quality of your work is superior.  People may think their manager doesn't notice the goof-offs from the good workers, but I have been in management, and believe me, managers do see all that goes on.

With others under performing, your efforts will stand out from the pack and should eventually land you a promotion or nice raise.  But if that doesn't happen, then your talents are obviously being wasted on an unappreciative company and you should consider looking for another job or career where your abilities and hard work will be noticed.
 


And the # 1 clue that you're not being noticed by your colleagues is...

Incidentally, I think Tycoon readers as a whole do expect competence.  I can write a 3,000-word article, and if I misspell one word, someone out there is sure to let me know about it!  Make a bad stock pick, and people will still remind you about it a year later.  But I think Tycoon readers are also fair and tend to be very complimentary when they enjoy your work.  So I have no complaints.
 
I believe that our elected government officials are the absolute champs when it comes to incompetence, red tape, and inefficiency.  Take the recent Presidential election, for example.  Barack Obama was clearly able to capitalize and profit from the last four years of economic incompetence and passive inefficiency of the Bush administration.  Americans were so fed up with the substandard performance of our so called "experienced" leaders, they were eager to elect someone new and exciting, even if that candidate's political resume was a little short.  I wish Obama well, and truly hope that the gamble of Americans trading freshness for experience pays off.

I also believe that, on the whole, Congress has been extremely incompetent in allowing the sub prime mortgage fiasco to drag our economy down, and I urge all Americans to think twice on future Election Days before they automatically re-elect the incumbents who represent their districts, regardless of which political party the incumbent is from.  Ask yourself, have they really done anything to deserve re-election?

So if incompetence is to be found almost everywhere, can we really make money from it?   

The answer is yes! 

The trick is that you have to recognize the incompetence early on, before it becomes the catalyst for a company, sector, or market meltdown.  Examples in the last few years include Detroit automakers, banks with large amounts of sub prime mortgages on their books, and retailers such as Circuit City (CC), that bastion of lousy customer service and the poor consumer buying experience.  Sometimes, as with Circuit City, all that's needed is a trip to a few of their stores to realize the level of incompetence that will eventually bring down the stock price and the company itself.  At other times, a bit of research into a company will uncover increasing debt levels, decreasing earnings over several quarters, and other red flags of incompetence that are creating profit opportunities for investors, especially those who like to short stocks or use options. 

But the Circuit City meltdown will also be a boon for Best Buy (BBY).  The announcement last week that Circuit City was closing all of its stores pushed BBY stock up 8% in one day.  With their largest competitor out of the way, and despite being hurt in the short term by Circuit City's liquidation price cuts, BBY is now poised to see better long term earnings going forward, although it may not happen right away in this tough economic climate.   A smart investor can now profit from Circuit City's incompetence by picking up Best Buy shares for the long term, especially at a stock price which is 40% lower than a year ago.

Most often a company's incompetence begins at the top.  Ask any long time Home Depot (HD) employees what they think about former CEO Bob Nardelli, who alienated both employees and customers with his staff cuts and replacement of experienced full time staff with neophyte part timers.  By 2005, Home Depot was last among major retailers in the University of Michigan's annual American Consumer Satisfaction Index.  It is no wonder that Lowes (LOW) stock, with better management, and more of a focus on customer service, has outperformed Home Depot for so many years.
 


Chart of Lowes stock price (red) vs Home Depot (blue) from 2000-2009
 

The examples of Circuit City and Home Depot illustrate the principle of how competently run businesses can benefit from the incompetence of others.  Home Depot's loss of business during the Nardelli era was Lowes' gain, and the removal of Circuit City as competition will serve Best Buy well.  With Linens N' Things now going out of business, a stock like Bed, Bath, and Beyond (BBBY) could also perform much better.

So you need to take a close look at your investment portfolio.  Using websites like www.bigcharts.com or www.stockcharts.com, you can run interactive performance charts of all your stocks to compare their relative strength.  If you are a competent CEO of your own "business", you will want to remove the poor performers and replace them with more shares of your better performers, or perhaps new shares of stocks which are showing good relative strength vs the overall market.

For now, I'm going to get cracking on my own portfolio, and a good place to start may be to dump my GE stock and pick up some shares of BBY or even BBBY!  (Careful not to confuse those two companies, as their symbols are almost identical).  The bottom line:  If I don't perform more competently by making the necessary moves, I may soon find this fortune cookie upon my next visit to my local Chinese restaurant:

 
 
Oh well, as long as I get the Stan O'Neal $everance package, I'm cool with that! 

Are there any Tycoon readers would like to share who is their most incompetent "employee" that needs to be shown the door?  Or perhaps you have a few thoughts on which "employee" should replace the one that is getting the pink slip?  Would love to hear from you.

Remember, do not settle for incompetence.  Always demand competence in all walks of life!

See you next week!



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Ethan Roberts
Contributing Editor
The Tycoon Report


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26 Comments

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  1. Jim (1 year ago) Is this Spam?

    Ethan,

    What a novel way of expressing "sector rotation" type investing. I really liked the Employer/employee comparison to investing. Now, I can look at my investment statedgies in an entirely new light.



    Thank you!
  2. Ritha (1 year ago) Is this Spam?

    I would love to dump my worst mistakes: NCC & Quest, but they are not even worth the trouble of selling. How about the NCC buyout by PNC? Any hope there? Thank you. Ritha
  3. Steve (1 year ago) Is this Spam?

    I seldom use this area, (mostly for lack of time) but after reading your article with the neat analogy of stocks as employees, I can only say WOW, do I have a bunch of lousy, lazy, incompetant laggards in my employ. Thanks for the wake up call.
  4. Future (1 year ago) Is this Spam?

    Wow, I am so glad to see that there are others out there that aren't afraid to tell the truth and say it like it is! It is most refreshing. I have been ranting about rampant incompetence everywhere for years now, but kept getting looks as though I had three eyes or something. “Oh, you can’t say that you might hurt someone’s feelings...” Well, truth be told I was so happy to hear congress say “What is wrong with you?” to the big three when they flew to Washington on separate private jets. I hope that President Obama and the new congress have the guts to continue to stand up to the greedy, incompetent mopes that got us into this mess and say NO to the bail out requests of floundering big businesses.



    The government should require these blundering executives to “invest in themselves” by returning some of the excessive and obviously undeserved salaries and benefits back into their own company to save it or face termination, criminal charges for their GROSS MISCONDUCT and seizure of all of their ill gotten gains.



    If the powers that be want to stimulate this economy, which is entirely consumer based, they need to get the bail out money into the hands of the consumers and let evolution run its course on big business! Perhaps it is time for the decrepit and feeble old dinosaurs to fade into the past and allow for the rebirth of small businesses, local farms, and cottage industries that are socially, ecologically and economically responsible. Rent the movie “Who Killed the Electric Car” to get a real insight into the mind of the Greed Machine.
  5. norman (1 year ago) Is this Spam?

    Thanks for the report makes sense to me and I may profit by spending more time researching the stock basics before I buy stocks or options

    Norm Benard
  6. leonard g (1 year ago) Is this Spam?

    Why is it we seem to know what the problem is re our pillars of the community and political masters but are unable to do anything about them.Time to limit terms of office.Like a bad tenant,in not evicting them emmediately a precedent is set and eviction becomes impossible.

    We need the equivalent of a class action lawsuit.

    Lawyers!or leaders stand up and be counted our nation is going to hell and Obama is after all just a man like you or me. the economy is like a super tanker and changing the tankers course takes time and effort and before the politicians agree on anything the tanker will run aground and if you think an oil spill is bad you aint seen nothing yet!!!!!!!!
  7. Brian (1 year ago) Is this Spam?

    All this talk is ineffectual if nothing is done to remove the culture of impunity, and term limit reform will only do harm if we continue with corrupt so-called free speech campaign finance. It would take at most $10. per capita to publically finance campaigns on the federal level, and I am sure some people would rather save the expense and instead give it in multiples to health care rip off artists, insurance companies, oil companies, internet providers etc.
  8. Al (1 year ago) Is this Spam?

    How about Chris Rowe saying he would buy Citi for $30 and be reaping rewards in 2009. That wasn't but 7 months ago !
  9. Morris (1 year ago) Is this Spam?

    My own experience with Home Depot has been much more favorable than Lowes and I saw someone with a similar comment.
  10. Calvin (1 year ago) Is this Spam?

    Excellent Article Ethan,

    I was unfortunate enough to "hire" the HPLF stock in mid '07 when it was trading for $1/share.

    I have been reluctant to let it go having watched it drop to 0.12/share. It's up and down but now sitting at 0.20.

    I think it's time to finally take this one out back and shoot it and take what little dignity is left and take a good look at BBY and BBBY or even UGA.

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